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With $1 Trillion Household Income, Healthy
50+ Americans become prime target for
marketers of Wellness Products
NEW YORK, NY--(Marketwire - March 30, 2011) - Financial and
physical wellness have become mainstays of
Baby Boomers, as they and other influential
older American adults continually discover
that some things in life truly do get better
with age -- including themselves.
According to
Healthy 50+ Americans: Trends and
Opportunities in the Emerging Wellness
Market by Packaged
Facts, changes in thinking about what it
means to get old have occurred alongside a
rising concern by consumers of all ages
about doing what it takes to improve their
health and wellness.
"As Boomers turn 50 and enter their 60s, they carry with
them a firm belief that getting older means
getting better. Many look at aging simply as
another life stage filled with opportunities
for reinventing themselves and experiencing
new possibilities for personal growth rather
than as a signal to wind down their lives,"
says Don Montuori, publisher of Packaged
Facts.
The report defines "Healthy 50+ Consumers" as the 26
million Americans 50 years and over who are
pursing a wellness regime that includes
healthy eating and regular exercise
activities such as fitness walking or
swimming. Healthy 50+ Consumers have an
aggregate household income of $1 trillion,
and comprise 25% of adults in their age
group and 12% of all adult consumers.
Packaged Facts projects that the aggregate household income
of Healthy 50+ Consumers will total $1.3
trillion in 2015, representing cumulative
growth of 29% between 2010 and 2015.
The financial strength of Healthy 50+ Consumers makes them
a formidable force regarding the nation's
big picture economic stability and recovery.
Nearly one in four (24%) Healthy 50+
Consumers has a household income of $100,000
or more, compared to 17% of other consumers
in this age group. They are also more
confident about the overall economy and
their own financial futures. In addition,
Healthy 50+ Consumers shop more often, dine
out more regularly and travel more
frequently.
Marketers of consumer goods and services have made Healthy
50+ Consumers prime targets. And because
healthy eating is a key aspect of a wellness
program for those in the 50+ age group, food
companies have begun to aggressively target
the cohort, especially since Healthy 50+
Consumers are a critical segment for
supermarkets and specialty food stores
focusing on organic and natural
foods. Further, exclusive data from Packaged
Facts' consumer survey indicate that Healthy
50+ Consumers are far more willing to pay a
premium when purchasing "better-for-you"
grocery products compared to their peers.
Healthy 50+ Americans: Trends and
Opportunities in the Emerging Wellness
Market offers a look into the future of an America where 50+ consumers will
generate an increasingly large share of
consumer spending power. The report also
includes insights into the thinking and
behavior of 50+ consumers who are "concerned
with wellness."
These are defined as respondents to Packaged Facts February 2011 Online
Consumer Survey who agree with the statement
"My daily routine is significantly affected
by wellness goals and concerns." For further
information, please visit:
http://www.packagedfacts.com/Healthy-Attitudes-Activities-6135736/.
About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market
intelligence on a wide range of consumer
market topics, including consumer goods and
retailing, foods and beverages,
demographics, pet products and services, and
financial products. Packaged Facts also
offers a full range of custom research
services. To learn more, visit:
www.packagedfacts.com. Follow us
on Facebook, LinkedIn and Twitter.
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