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Founder of leading informational web
site
for America’s Seniors points to growing use as validation of
role of web to empower seniors
St. Louis, MO
(Special)—The founder of
www.TodaysSeniorsNetwork.com , one of America’s leading
informational web sites for America’s seniors, says that the
growing use of the internet validates the role of the web in
empowering seniors.
Daniel Hines
started
www.TodaysSeniorsNetwork.com , five years ago when an alliance
with a publisher of a small seniors’ newspaper in St. Louis failed
because as Hines notes, “all they wanted was a reprint of their
monthly publication that failed to first of all capitalize on the
opportunities for more immediate information to seniors, and the
desire of seniors to have additional and more timely information,
such as is possible on the Internet.”
This led Hines to
form
www.TodaysSeniorsNetwork.com .
”Years before, while working in corporate public relations, I
prepared a daily newsletter on a company’s activities, for more than
2000 employees,” Hines reflects. “It was my first exposure to the
potential of quick, highly specialized news and how such targeted
communications on a wide range of subjects could become a part of a
communications strategy.”
It is a philosophy
that Hines has applied to his award-winning web site.
www.TodaysSeniorsNetwork.com has late-breaking news on
more than 30 major topics including but not limited to seniors’
relationships, Alzheimer’s, seniors’ travel, commentary,
prescription drug news, Grandparenting, veterans’ news, finances,
successful aging, commentaries, social security, caregiving, seniors
and technology, up-to-the-minute headlines about seniors from across
the nation, resources for seniors and other important issues.
Hines has also
established working relationships with a number of seniors’ advocacy
groups, in effect establishing
www.TodaysSeniorsNetwork.com as a major advocate itself for
seniors.
The beneficial
result to seniors is evidenced by the growing number of visitors to
the site, Hines observes.
For 2005, Hines
expects
www.TodaysSeniorsNetwork.com to attract more than 2 million page
views, nearly one million unique visitors and five million hits.
“It is obvious that
the Internet and sites such as ours are looked to by seniors as a
vitally important source of information on the issues that affect
them,” Hines explains. “We don’t just present seniors as ‘cute’ or
someone whose time has passed them by.
“The fact is that
our aging population represents a tremendous resource for the issues
that face all of us, and by becoming contributing members of our
society empowered by information and knowledge that comes from the
special ability of the Internet to address specific issues and
audiences, seniors will fulfill that potential.”
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