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Big Bands and the Bible lead searches by Seniors says Generations on Line

PHILADELPHIA, Feb. 12 /PRNewswire-USNewswire/ -- Older Americans new to Internet searching are most interested in arts and entertainment, culture and religion, according to a report released today by Generations on Line, a simplified Internet program used by more than 30,000 seniors in 1300 facilities nationwide.

"It's Big Bands to the Bible," said Tobey Dichter, Founder and CEO. "More than a third of the searches last year were for music, television, museums, hobbies, books, history, and religion, she said.

"Interestingly, health and medicine don't even make the top five, and Oprah Winfrey remains one of the most searched for terms by seniors." Rankings are listed below:

Generations on Line Search Term Report Oct '06-Oct '07

  -----------------------------------------------------------

  Ranking   Category                               Percentage

  ------------------                               ----------

                                                   (N=16,486)

          1  Entertainment                               13.6

          2  Religion                                    10.7

          3  Arts/Culture                                10.2

          4  News                                         7.4

          5  Names                                        7.2

          6  Medical                                      6.6

          7  Retail items/stores                          6.2

          8  Travel                                       5.8

          9  Sports/gambling                              5.4

         10  Genealogy                                    3.6

         11  Insurance                                    3.2

         12  Animals/Nature                               2.6

         13  Education/Employment                         2.5

         14  Food/Wine/Restaurants                        2.1

         15  Government/Political                         2.1

         16  Finance                                      1.7

         17  Vehicles                                     1.6

         18  Housing                                      1.4

         19  Sex/sex information                          0.9

         20  Seniors                                      0.7

         21  Photos/Yearbook

              Photos                                      0.7

         22  Geography                                    0.6

         23  Volunteering                                 0.2

             Other                                        3.0

             Total                                      100.5

Generations on Line is a nonprofit organization founded in 1999, based in Philadelphia, PA, to help people over age 65 overcome the Internet barriers of access, skill and intimidation.

The award winning program (American Society on Aging and MetLife Foundation for innovation in older adult learning) is in more than 1300 senior centers, nursing homes, public libraries, retirement centers and low income elder housing facilities in 49 states and Canada. More information at http://www.generationsonline.org/