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Big
Bands and the Bible lead searches by Seniors
says Generations on Line
PHILADELPHIA, Feb. 12 /PRNewswire-USNewswire/
-- Older Americans new to Internet searching
are most interested in arts and
entertainment, culture and religion,
according to a report released today by
Generations on Line, a simplified Internet
program used by more than 30,000 seniors in
1300 facilities nationwide.
"It's Big Bands to the
Bible," said Tobey Dichter, Founder and CEO.
"More than a third of the searches last year
were for music, television, museums,
hobbies, books, history, and religion, she
said.
"Interestingly, health and
medicine don't even make the top five, and
Oprah Winfrey remains one of the most
searched for terms by seniors." Rankings are
listed below:
Generations on Line Search
Term Report Oct '06-Oct '07
-----------------------------------------------------------
Ranking
Category
Percentage
------------------
----------
(N=16,486)
1
Entertainment
13.6
2
Religion
10.7
3
Arts/Culture
10.2
4
News
7.4
5
Names
7.2
6
Medical
6.6
7 Retail
items/stores 6.2
8
Travel
5.8
9
Sports/gambling
5.4
10
Genealogy
3.6
11
Insurance
3.2
12
Animals/Nature
2.6
13
Education/Employment
2.5
14
Food/Wine/Restaurants
2.1
15
Government/Political
2.1
16
Finance
1.7
17
Vehicles
1.6
18
Housing
1.4
19 Sex/sex
information 0.9
20
Seniors
0.7
21
Photos/Yearbook
Photos
0.7
22
Geography
0.6
23
Volunteering
0.2
Other
3.0
Total
100.5
Generations on Line is a
nonprofit organization founded in 1999,
based in Philadelphia, PA, to help people
over age 65 overcome the Internet barriers
of access, skill and intimidation.
The award winning program
(American Society on Aging and MetLife
Foundation for innovation in older adult
learning) is in more than 1300 senior
centers, nursing homes, public libraries,
retirement centers and low income elder
housing facilities in 49 states and Canada.
More information at
http://www.generationsonline.org/
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