Baby Boomer retirement dilemma…
Boomers seek solutions for the problem of their lack of financial
The saving rates for Americans is at it is lowest point since the
Great Depression. With retirement near, baby boomers are seeking an
alternative to retiring in poverty or working to age 75.
It is expected that 78 million Americans will retire in the next
twenty years. But, a lack of savings and poor financial planning
have created a baby boomers retirement dilemma. With so little saved
up, experts believe these retirees will have to either depend on
social security, which is a sad bet for retirement given the state
of the finances of the federal government or postpone their
retirement until age 75.
One option for baby boomers is a part-time home businesses. By
putting in an hour or two during their non-work hours, they can grow
their business to a level that supplements their current expenses,
supports them upon retirement or supplements their pension or social
"I was tired of dipping into my savings and my husband's 401K" says
Carolyn McClendon, a 56 year old sales consultant with her website
at www.cjm1.isagenix.com. "everything is so expensive and I still
have one child left to send to college. I could see that if I didn't
take action, I wouldn't be able to continue to make it. Now, as I
see my business grow. I have a real sense of security. I know I can
One popular industry for home businesses is direct selling. From
1994 to 2004, annual direct sales revenue within the United States
rose from $16.55 billion to $29.55 billion. The number of people
working as direct sales consultants more than doubled to 13 billion.
Almost 80% of direct selling companies use a multi-level pay plan,
meaning the more associates a person has working under them, the
more money they make.
One of the advantages of a home business is that the skills used in
the workplace can be successfully transferred to the home business
and allow the businessperson to truly be paid what they are worth.
Another advantage is the unlimited earnings potential as more people
become associates come under them. Once their income grows to the
desired level, depending on the company, the person can retire or
Finally, since there are so many types of products to sell, the
company can be chosen based on the passions and hobbies of the
seller. "I love what I do" Carolyn added. "I could probably retire
in just a few years, but I know I'll always want to help my fellow
baby boomers get out of their retirement dilemma and provide
products that deliver real health benefits. We have to help each