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Baby Boomers'
next Revolution: Retirement Communities
MADISON, Conn., Feb. 14
/PRNewswire/ -- It's the ultimate irony --
the Woodstock generation is about to head
off to retirement communities. And just like
they did with popular culture, the nation's
76 million baby boomers are prepared to
revolutionize that world too.
John Brady of
http://www.Topretirements.com
says baby boomers want communities that
reflect their self-image. "Even though they
might be entering retirement," he says,
"they see themselves as relatively young. So
boomers look for activities they can relate
to, plenty of entertainment and culture, and
the option to walk or bike."
For many, college classes
and environmental sustainability are
important. But unlike their parents,
anything that smacks of "old," including
marketing appeals addressed to "seniors,"
spells disaster.
Some marketers think they
are ready for the boomer onslaught. They
pitch their developments as youthful, using
terms like "active adult," "55 and better,"
etc. In many cases they ignore any
references to age altogether. They package
housing and activities sure to appeal to
boomers, especially leisure, luxury, or the
active lifestyle.
Unlike their parents, the
"60's generation" prefers to search online
for the best places to retire. Thousands of
baby boomers visit Topretirements.com every
week for objective reviews of the best
places to retire, as well as for practical
insight on how to choose the best retirement
community.
These visitors are
engaged, computer-savvy, and ready
to buy in an over 55
community -- if the appeal is baby
boomer-appropriate.
Topretirements -- "Find
your perfect retirement community" -- has
independent reviews of the best retirement
towns and communities in the U.S., Canada,
Costa Rica, and Mexico. Visitors can
download a free eBook: "The "Baby Boomers
Guide to Choosing the Perfect Community - 16
Factors You
Need to Consider" (http://www.topretirements.com/Ebookdownloadguest.html).
This practical 48 page
guide explains 16 key selection factors
along with checklists.
Topretirements also has a
new tool that for marketers of active adult
communities. The site's "Add Your Community"
(http://www.topretirements.com/Community.html)
tool permits communities to list their
properties in the site's extensive online
directory. After filling in a few simple
facts, the community will be seen by
thousands of prospects looking for active
communities. There is no charge for basic
listings.
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