The Internet plays an increasing role as adult children start overseeing aging parents' investments

TORRANCE, CA/PRNewswire/ -- LiveOffice Corp.'s  AdvisorSquare division, the nation's #1 provider of financial advisor websites, today reported that it has seen a large increase in the number of financial advisors building websites for their practices based on requests from adult children of existing clients.

When polled by AdvisorSquare, several financial advisors indicated that they are increasingly using the Internet to communicate with clients' adult children.

Many of these advisors cite the growing population of senior citizens coupled with the increasing geographic distance between aging parents and their children as the main reason for the Internet's expanded role in their daily business activities.

Plus, with many aging parents opting to transfer portions of their wealth to their children while they are still alive, these children now have a vested interest in how their parents' money is managed. For advisors, many of them believe that using a website and email to communicate effectively and often with these adult children will help ensure that these individuals become permanent clients of the advisor, even after their parents are no longer alive.

"More and more advisors are contacting us because the adult child of one of their clients has asked for their website address and they are embarrassed to admit that they don't have a website," said Michele McGarry, director of business development for LiveOffice's AdvisorSquare division. "This increasing trend highlights the importance that clients are placing on financial advisor websites and lends further support to the fact that websites add credibility to advisory practices by helping to strengthen existing client relationships, while building new ones."

Since 1998, AdvisorSquare has helped tens of thousands of financial advisors build a presence on the Internet for their practice. The company conducts constant research on specific website usage and marketing trends in the financial services industry to ensure that it is providing its clients with the most current and effective information. Research results are available to AdvisorSquare clients through AdvisorSquare University and the popular, members-only GetHits website marketing newsletter.