An "Extra Day for Me" Proves Popular
Maybe it's because they don't necessarily
have enough time to spend on themselves, but
American women are eager for an extra day of
beauty
In the spirit of this year's Leap Year,
AVEENO(R) also set out to find out if women
wished for an extra day for themselves, and
if given one, what they would do.
While three in five women wished they'd had
an extra day, not surprisingly, moms were
the most likely group to wish for an extra
day in the year to spend on themselves, with
a whopping 73 percent saying "yes, please."
Additional survey highlights include:
-- An extra day proved popular with
the majority women who admitted spending
less than 30 minutes on their own beauty a
day.
-- More than two thirds of women
between 35 and 44, and seven in ten women
45 to 54 confessed
to wishing they had an extra day every year
to spend on themselves.
-- In fact, women between the ages of
35 and 44 were actually second most likely
to say they would spend more than 30 minutes
of an extra day on beauty (they were the
second largest group to report they spent
less than 30 minutes a day beautifying
behind the 65 and older group), behind only
women in the 18 to 24 age group.
-- Interestingly enough, women
between the ages of 45 and 55 were just as
likely to admit they would spend more than
three hours of an extra day on beauty or
grooming rituals as the beauty indulgent 18
to 24 age group.
"Beauty Sleep" Isn't Just a Saying
Given an extra day in the year, nearly half
of all women (44 percent) claim they would
indulge in extra sleep or pampering rituals
in the comfort of their own home.
And almost half of women (45 percent)
between the ages of 35 and 44 would choose
to pamper themselves at home if they had an
extra day in the year, with a full 48
percent choosing extra beauty rest, making
sleep a slightly more popular activity than
a traditional beautifying day at home.
While nearly 30 percent admit they hadn't a
clue that their skin undergoes a renewal
process while resting, the 44 percent that
owned up to choosing sleep if they had an
extra day in the year are clearly on the
right track.
Beauty and Aging: Feelings and Habits
In addition to women's perceptions on aging
and what they would do with an extra day,
the AVEENO(R) Extra Day survey also looked
into how women feel as they get older, what
their aging concerns are, and how they fight
the signs of aging. Highlights include:
-- Nearly three in five women (59
percent) say that the effects of aging have
some level of importance in their lives with
nearly a quarter saying it's very important
to them.
-- While health is understandably the
primary aging concern for women, skin is the
second largest aging concern ahead of weight
gain and grey hair.
-- Sagging or loss of firmness is the
greatest skin aging concern of women 55 and
older, followed directly by wrinkles.
For all women younger than 55, wrinkles tops
the list of their greatest skin aging
concerns.
-- Women between the ages of 18 and
24 are more likely to confess that they
spend more than 30 minutes a day on their
beauty routine, while women aged 65 and
older are most likely to say they spend 30
minutes or less a day.
-- More than a third of women believe
that the sun affects skin the most, making
it the most recognized barrier to skin
health. However there is a difference
in the amount of women who actually wear
sunscreen daily;
--only 45 percent
of women say they wear SPF daily to fight or
correct the signs of aging.
-- Almost half of women between the
ages of 35 to 44 say they use products to
fight the signs of aging, while over
50percent of women between the ages of 45 to
64 say they use anti-aging skincare products
to fight or correct the signs of aging.