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Study examines decision-making deficits in
Older Adults
Newswise — We often read or hear stories
about older adults being conned out of their
life savings, but are older individuals
really more susceptible to fraud than
younger adults? And, if so, how exactly does
aging affect judgment and decision-making
abilities?
Recent work led by University of Iowa
neuroscientist Natalie Denburg, Ph.D.,
suggests that for a significant number of
older adults, measurable neuropsychological
deficits do seem to lead to poor
decision-making and an increased
vulnerability to fraud.
The findings also suggest that these
individuals may experience disproportionate
aging of a brain region critical for
decision-making.
"Our research suggests that elders who fall
prey to fraudulent advertising are not
simply gullible, depressed, lonely or less
intelligent. Rather, it is truly more of a
medical or neurological problem," said
Denburg, who is an assistant professor of
neurology in the UI Roy J. and Lucille A.
Carver College of Medicine.
"Our work sheds new light on this problem
and perhaps may lead to a way to identify
people at risk of being deceived."
Being able to identify how aging affects
judgment and decision-making abilities could
have broad societal implications. How to
combat deceptive advertising targeted at
older individuals -- some of whom appear to
be particularly vulnerable to fraud -- is
one important area of concern.
In addition, older age is a time when
individuals often are faced with many
critical life decisions, including health
care and housing choices, investment of
retirement income, and allocation of
personal wealth.
"By simply identifying a person as
potentially vulnerable to fraud, family
members can be more vigilant and can
implement measures to protect the older
adult," Denburg said.
"In addition, a conservator or family member
could be involved in transactions involving
large amounts of money."
Denburg's most recent study, published Dec.
2007 in the Annals of the New York Academy
of Sciences, shows that 35 to 40 percent of
a test group of 80 healthy older adults with
no apparent neurological deficits have poor
decision-making abilities as tested in a
laboratory experiment known as the Iowa
Gambling Task (IGT).
The IGT is a computerized decision-making
test where participants draw cards from
different decks with the aim of maximizing
their winnings. Some of the decks yield good
results in aggregate, while others yield
poor outcomes.
Following the poor decision-makers through
several additional tests, the researchers
found that in addition to the poor
performance on the IGT, this subgroup of
older adults also were more likely to fall
prey to deceptive advertising.
Using a set of real advertisements that had
been deemed misleading by the Federal Trade
Commission and several counterpart,
non-deceptive advertisements, the study
showed that the poor decision-makers are
much less able to spot inconsistencies and
pick up on deceptive messages than good
decision-makers.
Poor decision-makers also were more likely
to indicate an intention to buy the article
advertised in the misleading advertisement.
In contrast, there was no difference in
comprehension of non-deceptive
advertisements between the two groups of
older adults.
The researchers also measured the amount of
palm sweating for each participant as they
performed the Iowa Gambling Task.
Bodily (or autonomic) responses, like
sweating, have been shown to play an
important role in decision-making. When
these responses are absent or abnormal, then
decision-making also is affected.
Good decision-makers display different
anticipatory responses (amount of sweating)
prior to a good or a bad choice, which
appears to help them discriminate between
the two options.
In contrast, the older adults with poor
decision-making abilities did not sweat more
or less when deciding between a good or bad
choice.
Another group of patients who perform poorly
on the IGT and have abnormal bodily
responses to the test are individuals with
acquired damage to the ventromedial
prefrontal cortex (VMPC) -- an area of the
brain that appears to be critical for good
decision-making.
"Our hypothesis is that older poor
decision-makers have deficits in their
prefrontal cortex," Denburg explained.
"The next element of our study will be to
complete structural and functional
brain-imaging studies to see if we can
identify differences between poor
decision-makers and good decision-makers
either in brain structure or in how the
brain functions during decision-making
tasks."
The team already is conducting structural
imaging tests, and Denburg has just received
a three-year, $100,00 grant from the Dana
Foundation to do functional imaging studies.
Preliminary analysis of the structural
imaging data suggests there are physical
differences between the brains of poor
decision-makers and those of the good
decision-makers.
Understanding the neurological basis for
impaired decision-making could also suggest
potential medications that might help.
Some studies have suggested that altering
neurotransmitter levels may affect
decision-making ability. However, Denburg
notes that this approach is speculative at
this time.
The current study was funded by a grant from
the National Institute on Aging. In addition
to Denburg, the research team included
Michael Hernandez, a UI neurosciences
graduate student, and Torricia Yamada, a UI
counseling psychology graduate student;
Daniel Tranel, Ph.D., UI professor of
neurology and psychology; Antoine Bechara,
Ph.D., associate professor of psychology and
neuroscience at the University of Southern
California and UI adjunct associate
professor of neurology; Catherine Cole,
Ph.D., professor and head of marketing in
the UI Henry B. Tippie College of Business;
and Robert Wallace, M.D., professor of
epidemiology in the UI College of Public
Health.