Chocolate is more important than sex...That was one of the surprising findings from a recent online survey of over 500 Boomers and Seniors conducted by 50Plus Research

San Francisco, California (PRWeb) January 10, 2007 -- A leading international market research firm confirms that Baby Boomers and Seniors like chocolate more than sex. 50Plus Research, www.50PlusResearch.com, a market research company specializing in the Boomer and Senior market, collected data from a total of 528 respondents between the ages of 45 and 80 years old.

Chocolate is harder to give up than sex. In this recent online survey, 50Plus Research asked over 500 Boomers and Seniors what would be the hardest things to give up. Reading was the hardest to give up, followed by chocolate. Sex came in third.

It’s not a matter of age. Both Boomers and Seniors said that Chocolate would be harder to give up than sex. 19% of Boomers said chocolate would be the hardest to give up vs. only 16% who said sex. 20% of Seniors said chocolate would be the hardest to give up vs. only 10% who said sex.

Husbands beware. Men, if you really want to make your wife happy; think hot chocolate, not hot romance. 25% of the women said chocolate would be the hardest thing to give up. Only 3% of the women said sex would be the hardest thing to give up. Maybe that’s why hotels put chocolates on your pillow.