Boomers
big spenders when it comes to food
Whether
they're cooking, dining out, feeding their children,
entertaining, or eating on-the-go, Baby Boomers are not
afraid to put their money where their mouths are when it
comes to food, according to Baby Boomers and the U.S.
Food and Beverage Industry, a new report from market
research publisher Packaged Facts, a division of
MarketResearch.com, a leading provider of
industry-specific market research reports.
78 million strong, boomers spend more on household
groceries and food than their Gen X-Y counterparts and
seniors over 65. Boomers aged 45-54 spend $123 weekly on
food compared with $102 for 25- to 34-year-olds, and $75
for 65- to 74-year-olds. Over 12 million boomers spend
more than $150 per week on household groceries compared
with nearly 7 million 30- to 39-year-olds and only 2.5
million 60- to 69-year-olds. Overall, boomers make up
the largest food spending demographic-22.8 million
spending $125 or more for weekly groceries.
With many boomers heading households with children, the
trend to eat well is being passed on to future
generations, as boomers-with a preference for fresh,
natural, organic ingredients, as well as flavors that
are exotic, sophisticated, and bold-spare no expense to
incorporate the highest quality foods into their daily
family life.
"Boomers are spending more on food because they can
afford to and because health, particularly anti-aging,
is a major concern," said Don Montuori, the publisher of
Packaged Facts. "They are a driving force behind the
success of functional and fortified foods-as well as
organics-and they prefer gourmet foods of convenience
that meet the demands of their elegant yet hectic
lifestyles."
Combining extensive demographic and consumer behavior
analyses, Baby Boomers and the U.S. Food and Beverage
Industry provides a comprehensive look at the Baby
Boomer market for health, natural and organic, gourmet,
ethnic, and convenience foods.