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The U.S. Administration on Aging
invites the International Council on Active Aging to become a Champion
Partner
in the You Can! campaign
Vancouver, B.C. (September 14, 2004)—On September 27,
2004, the International
Council on Active Aging (ICAA), the world's largest trade association
for the
senior fitness and wellness industry, will mark the first day of Active
Aging
Week by launching a new relationship with the U.S. Administration on
Aging
(AoA). On that day, Assistant Secretary for Aging Josefina G. Carbonell
will
help kick off Active Aging Week and the AoA/ICAA relationship by
discussing the
future of aging with a number of ICAA members at a meeting in
Washington, D.C.
Active Aging Week, September 27-October 3, is a national health
observance that
raises awareness of the benefits of physical activity and proper
nutrition for
older adults. The ICAA and Jazzercise, Inc., the world’s largest
dance-fitness
company, sponsor this weeklong initiative. Recently, the AoA invited the
ICAA to
become involved in the You Can! Steps to Healthier Aging national
outreach
campaign, which aims to increase the number of active, healthy older
adults by
encouraging individuals to eat better and move more. As a You Can!
Champion
Partner, the ICAA will encourage its members to join this large,
grassroots
campaign and spread the word about making healthier lifestyle choices.
During Active Aging Week www.icaa.cc/aaw.htm health and wellness
facilities that are ICAA members will offer adults ages 50 and older
opportunities to
become physically active.
At many facilities, instructors will
provide free Jazzercise Lite classes, a low-impact version of the
original Jazzercise
program. And numerous locations will offer older adults the chance to
try other
fitness-related activities. Through the yearlong AoA initiative, ICAA
members
will have the opportunity to build on the momentum created by Active
Aging Week
to continue reaching older adults with the message of healthy aging.
The You Can! campaign is the aging component of the Department of Health
and
Human Services’ (HHS) Steps to a HealthierUS Initiative. The HHS program
supports President George W. Bush’s goal of “helping Americans lead
longer,
better, healthier lives.” The AoA outreach effort takes direct aim at
the rising
epidemic of chronic disease and obesity among people of all ages,
including
older adults.
Medical evidence shows that
better diet and regular, moderate physical activity may help prevent,
delay and treat serious health conditions, including diabetes, heart
disease, stroke, high blood pressure, and some types
of cancer. Also, people who make better nutrition choices and who do
regular
physical activity are more able to do the activities of daily life and
continue
to live independently longer.
Organizations that join the You Can! campaign agree to advise their
communities
about how important it is to choose healthier lifestyle behaviors; offer
older
adults opportunities to learn more about increasing physical activity
and
improving nutrition; and seek ways to implement nutrition and physical
activity
programs and activities for older adults.
After enrolling in the campaign by
visiting www.aoa.gov/youcan ,
participating groups will receive a toolkit and
recognition.
These groups also will have access to
a partners-only website, which offers networking opportunities and
valuable online tools and information for conducting and publicizing
community outreach activities.
About the International Council on Active Aging The ICAA is the world’s
largest association dedicated to changing the way we age by uniting and
working with professionals in the retirement, assisted living,
recreation, fitness, rehabilitation and wellness fields. It connects a
community
of like-minded professionals who share the goals of changing society's
perceptions of aging and improving the quality of life for aging Baby
Boomers
and older adults within the six dimensions of wellness (emotional,
vocational, physical, spiritual, intellectual, social).
The council supports these
professionals with education, information, resources and tools, so they
can
achieve optimal success with this growing market.
The ICAA takes an active role in helping to change the way society
perceives
aging. The council is one of more than 50 of the nation's most prominent
health
and aging organizations working to implement the National Blueprint on
Aging.
Contributors to the Blueprint's development include AARP, the American
College
of Sports Medicine, the American Geriatrics Society, the Centers for
Disease
Control and Prevention, the National Institute on Aging and the Robert
Wood
Johnson Foundation.
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