Alcohol consumption brings
out racial bias
Newswise — Research has
established that racial stereotypes are commonly held by most
members of society, regardless of whether or not they are racist.
Most people make conscious efforts to control their reactions to
these stereotypes when they are in public. Now, a University of
Missouri-Columbia researcher has found that consuming alcohol
increases the expression of racial bias by reducing the activity of
brain mechanisms responsible for control of behavior.
“We found that stereotypes were
activated in all subjects, regardless of whether they had consumed
alcohol,” said Bruce Bartholow, assistant professor of psychology in
the MU College of Arts and Science. “But, only the subjects who had
consumed alcohol had difficulty controlling their race-related
responses once those stereotypes were activated.”
Bartholow and his team measured
the electrical activity in participants’ brains as pictures of black
and white men and women were shown briefly on a computer screen,
followed quickly by stereotypical traits such as “violent,” “lazy”
and “musical” for blacks and “arrogant,” “uptight” and “wealthy” for
whites. Participants were asked to decide whether words like these,
along with control words, could ever be used to describe the people
in the preceding pictures. On a small number of the trials,
participants were signaled to withhold their response; in other
words, they were to try to inhibit the tendency to associate black
and white people with stereotype-related traits.
The researchers found that
participants who consumed alcohol had trouble controlling their
responses to the stereotypes listed after the pictures. This
behavioral control difficulty was associated with a decrease in a
particular brainwave, called the negative slow wave, which reflects
the brain’s control over voluntary responses.
“These findings suggest that after
someone has been drinking, he or she might be more likely to blurt
out a racist comment or laugh at a racist joke, even though he or
she would ordinarily not make such a comment,” Bartholow said.
In a more extreme case, Bartholow
said it is possible that alcohol could lead someone to insult
another person in a racist way, which could potentially provoke a
physical altercation.
“Studying factors associated with
inhibition of race bias from a neuroscience perspective is important
because doing so can tell us a great deal about processes that
unfold very quickly in the brain and that do not depend on conscious
acts of control or individual differences to control prejudice,”
Bartholow said.
The research was published this
week in the Journal of Personality and Social Psychology.